「上海房车展」2026第28届上海国际房车露营展

亚洲最大的房车市场—中国Asia's largest RV market - China
自2001年第一辆自主知识产权房车下线以来，中国房车产业已走过二十余年。2014年，F.I.C.C.世界房车露营大会首次在中国举办，成为行业国际化的重要里程碑；2018年，中国房车年注册量首次突破万辆大关。据路程网最新数据，2025年中国房车总注册量约2.36万辆，同比增长24.5%，总保有量约26.94万辆。
在产品结构方面，2025年拖挂房车市场占比约5.5%。宿营车全年注册量达6374辆，同比增幅超56.5%；新能源房车迎来爆发式增长，市占率跃升至17.49%，推动产业加速向绿色化、智能化转型。中国已成为亚洲第一大房车市场、全球第三大生产制造国（美国、德国、中国）。
与此同时，2025年，中国房车零部件出口额达550亿+人民币，占据全球28%–30%的市场份额，房车整车与零部件合计向海外输出约10万+台（套），外销比内销超过5:1，房车产业链市场规模突破千亿。中国已成为全球房车零部件制造和出口的“隐形冠军”。
Since the rollout of China’s first domestically developed RV 2001, the country’s RV industry hevolved fover two decades. 2014, the F.I.C.C. World RV Camping Rally wheld China fthe first time, marking a key milestone the industry’s internationalization. 2018, China’s annual RV registrations exceeded the 10,000-unit mark fthe first time. According to the latest data from Road Group, China’s total RV registrations 2025 reached approximately 23,600 units, a year-on-year increase of 24.5%, with total ownership standing at about 269,400 units.
terms of product mix, towable RVs accounted faround 5.5% of the market 2025. Camper van registrations reached 6,374 units, a surge of over 56.5% year-on-year. New energy RVs saw explosive growth, with their market share jumping to 17.49%, accelerating the industry’s transititoward green smart mobility. China hbecome Asia’s largest RV market the world’s third-largest producer (after the U.S. Germany).
2025, China's export value of RV parts exceeded RMB 55 billion, accounting f28–30% of the global market share. The combined overseshipment of RV vehicles parts surpassed 100,000 units (sets), with the export-to-domestic ratio exceeding 5:1. The market size of the RV industry chabroke through RMB 100 billion. China hbecome the "hidden champion" global RV parts manufacturing export.
房车及房车配件企业拓展市场的首选平台he preferred platform fRV RV accessoriesenterprises to expthe market
2014年，路程网x房车行（Road x Go Rving）在中国·上海创办了RV SHOW房车展品牌项目，迄今已成功举办各类大型房车展会43场，展会地点涉及上海、北京、广州、武汉、天津、南京、大庆、南昌等多个城市。其中，上海国际房车露营展作为 “RVSHOW房车展” 的重点会展项目，已持续举办27届，展会以持续不断的创新力闻名遐迩，根据时代背景变化，先后制定“A类房车展”、“房车+”等战略，被誉为中国房车露营产业发展的风向标，是广大房车及房车配件配套企业拓展市场的首选平台。2014, Road x Go Rving founded the RV SHOW brproject of RV exhibitions Shanghai, China. So far, it hsuccessfully organized 43 large-scale RV exhibitions, with exhibitilocations covering multiple cities including Shanghai, Beijing, Guangzhou, Wuhan, Tianjin, Nanjing, Daqing, Nanchang.
Among them,the Shanghai International RV & Camping Expo is the key exhibitiproject of the "RVSHOW". It hbeen continuously held f27 sessions. The exhibitiis famous fits continuous innovation. According to changes the times, it hsuccessively formulated strategies such "A-class RV exhibition" "RV+". It is regarded the development benchmark of China's RV & Camping industry the preferred platform fRV & Camping enterprises to expthe market.
第28届上海国际房车露营展The 28th Shanghai International RV & Camping Show 第28届上海国际房车露营展将于11月20日-22日（周五-周日）在上海汽车会展中心（上海市嘉定区博园路7575号）举办。作为路程网2026年度收官大展，本届展会将充分发挥好“路程网-上海国际房车展”的主场优势，以“房车+”战略为核心，汇聚众多国内外主流品牌，集中展示全年房车市场的最新车型与技术成果，涵盖自行式房车、拖挂房车、宿营车、新能源房车、房车配件配套等及户外露营等全产业链品类。面向行业同仁搭建年终总结与供应链对接的专业平台，也为房车爱好者提供一站式看车、选车的年终购车良机。The 28th Shanghai International RV & Camping Show will be held from December 11 to 13 (Friday to Sunday) at the Shanghai Automobile ExhibitiCenter (No. 7575, Boyuan Road, Jiading District, Shanghai).Road go rving's grfinale exhibitiof 2026, this editiwill fully leverage the home-ground advantage of the "Road go rving - Shanghai International RV Expo" brand, centered the "RV+" strategy, bringing together numerous mainstream domestic international brands to showthe latest models technological achievements the RV market fthe entire year, covering all categories across the industry chaincluding motorhomes, towable RVs, camping vehicles, new energy RVs, RV parts accessories, well outdocamping.It serves a professional platform findustry peers to conduct year-end reviews supply chamatchmaking, while also offering RV enthusiasts a one-stop year-end opportunity to view vehicles.
同期重点活动Concurrent Key Events
2026路程网房车露营行业年会暨年度房车露营供应链对接会·客乐得之夜
2026 Road go rving Conference Annual RV & Camping Supply ChaMatching Conference
值此盛会举办之际，将同步举办“2026路程网房车露营行业年会暨年度房车露营供应链对接会·客乐得之夜”。作为路程网x房车行全年规格最高、规模最大的行业活动之一，这不仅是属于全体房车人的年终聚会，更是一场汇聚千余名全产业链代表的行业盛会。预计来自房车整车制造、零部件供应、营地运营、行业协会及投资机构等领域的嘉宾将齐聚一堂，以“领头羊”之姿引领产业前行。
活动将行业年度交流与供需对接深度融合。一方面，与会嘉宾将共同回顾2026年产业发展成果、展望2027年趋势方向；另一方面，组委会将提前收集主机厂采购需求，按品类、规格、采购量定向匹配供应商，在活动现场完成采购需求发布与供应端精准推介。在年度采销的关键节点，这场对接会将助力产业链上下游高效对接，把握岁末年初的市场机遇。
conjunctiwith this grevent, the 2026 Road go rving Conference Annual RV & Camping Supply ChaMatching Conference will be held concurrently. one of the highest-level largest industry events hosted by Road go rving throughout the year, this is not only a year-end gathering fall RV professionals, but also a grindustry event bringing together over a thousrepresentatives from across the entire industrial chain. Guests from RV manufacturing, parts supply, campground operations, industry associations, investment institutions are expected to gather together, leading the industry forward trailblazers.
The event deeply integrates industry-wide annual networking with supply-demmatchmaking. one hand, participants will jointly review the industry's achievements 2026 look ahead to trends f2027. the other hand, the organizing committee will collect OEM procurement needs advance match suppliers by category, specification, order volume, with procurement demreleases targeted supplier presentations completed on-site. At this critical juncture of annual purchasing sales, the matching conference will facilitate efficient connectiupstream downstream players the industrial chain, helping them seize market opportunities at the year-end beginning of the year.
同期重点活动/Concurrent Key Events
2026“我为房车代言”·房车推介官评选
2026 “I Speak fRVs” – RV AmbassadSelection
“我为房车代言”·房车推介官评选是上海国际房车展的重要同期活动之一，旨在发掘热爱房车、具备专业素养与表达能力的行业人才。活动面向房车品牌方代表、经销商顾问、改装厂销售及露营地、户外装备等相关领域从业者，要求具备1年以上行业经验及优秀沟通表达能力。
该活动作为第27届上海国际房车展的同期活动首次举办，首轮评选共吸引近百名选手报名，最终8人获评“房车推介官”，获奖者每人获得1000元现金奖励及奖杯、证书。第28届上海国际房车展将继续举办该评选活动，持续为行业发掘和培养具有传播能力的优秀人才。参评选手将获得贯穿活动全周期的多重价值回报：入围即可获得专属礼品；路程网持续邀请参赛选手做客官方直播对话访谈，访谈内容将产出精华短视频，在路程网全媒体矩阵及主流视频平台同步分发，帮助选手积累个人IP声量。
The “I Speak fRVs” · RV AmbassadSelectiis one of the key concurrent events of the Shanghai International RV Expo, designed to discover industry talent with a passifRVs, professional expertise, strong communicatiskills. The event is open to RV brrepresentatives, dealer consultants, modificatifactory sales staff, professionals from related fields such campgrounds outdoequipment, with a requirement of at least one year of industry experience excellent communicatipresentatiabilities.
Held fthe first time a concurrent event of the 27th Shanghai International RV Expo, the inaugural selectiattracted nearly one hundred applicants, with eight finalists awarded the title of “RV Ambassador.” Each winner received a cash prize of RMB 1,000, along with a trophy certificate. The selectiwill continue at the 28th Shanghai International RV Expo, the event remains committed to discovering cultivating talented professionals with strong communicatiskills fthe industry. Participants will receive multiple value returns throughout the entire event cycle: shortlisted candidates will receive exclusive gifts, Lucheng Network will continue to invite participants to appear official live-stream interviews, with the interview content produced into highlight short videos distributed across Lucheng Network's full media matrix mainstream video platforms to help participants build their personal IP influence.
2026全国百佳户外露营地评选/2026 National Top 100 OutdoCampgrounds Selection
随着国内经济稳步增长和居民生活水平提升，露营作为户外旅游的重要分支迅速崛起，露营地也由配套角色走向产业前台。2025年11月，“最受车主欢迎的百佳房车露营地评选颁奖盛典”在国家会展中心（上海）举办，吸引全国310余家营地参与，超153万人次投票，遴选出首批市场认可度高的行业标杆，并首次在全国范围内将分散的优质营地汇聚一堂。这一评选也由此成为房车露营行业聚焦大众口碑、树立服务标杆的重要实践。
在此基础上，为延续评选活动的影响力与示范效应，2026全国百佳户外露营地评选将在第28届上海国际房车露营展同期继续举办。活动将延续“以真实体验和大众口碑为导向”的思路，以户外旅游爱好者的真实需求为出发点，甄选真正契合大众需求、深受认可的优质露营地，推动户外旅游产业朝着更高质量、更规范的方向迈进。
With the steady growth of the domestic economy rising living standards, camping hrapidly emerged an important branch of outdotourism, campgrounds have moved from a supporting role to the forefront of the industry. November 2025, the Awards Ceremony fthe Top 100 Most Popular RV Campgrounds Among RV Owners wheld at the National ExhibitiConventiCenter (Shanghai), attracting over 310 campgrounds nationwide more than 1.53 millivotes. It selected the first batch of industry benchmarks with high market recognitiand, fthe first time, brought scattered high-quality campgrounds together a national scale. This selectihthus become an important practice fthe RV camping industry focusing public reputatisetting service benchmarks.
Building this, to sustathe influence demonstratieffect of the selection, the 2026 National Top 100 OutdoCampgrounds Selectiwill continue to be held concurrently with the 28th Shanghai International RV & Camping Expo, with an awards ceremony taking place on-site. The event will continue to be guided by real experiences public reputation, taking the genuine needs of outdotourism enthusiasts its starting point, selecting high-quality campgrounds that truly meet public needs are widely recognized, driving the outdotourism industry toward higher quality greater standardization.
目标观众/拟邀买家/Target Audience / Invited Buyers
Ø 精准房车客户、房车露营爱好者、房车及自驾车友群体、房车俱乐部、泛户外生活方式人群、户外装备全国及区域代理商、户外用品连锁店；
Precise RV customers, RV camping enthusiasts, RV caravanning communities, RV clubs, people with a broad outdolifestyle, national regional distributors of outdoequipment, outdoproduct chastores;
Ø 房车主机厂、房车改装厂、房车经销商、房车零部件供应商及采购商、汽车主机厂；
RV OEMs (Original Equipment Manufacturers), RV modificatifactories, RV dealers, RV parts suppliers purchasers, automobile OEMs;
Ø 海外采购商、代理商、分销商、经销商、贸易商、户外装备进出口贸易商、直播电商供应链；
Oversepurchasers, agents, distributors, dealers, traders, outdoequipment import export traders, live-streaming e-commerce supply chain;
Ø 房车旅游服务商、国内外景区景点运营商、营地机构、泛户外旅游机构、团建研学教育机构；
RV travel service providers, domestic foreign scenic spot operators, camping sites, outdotourism organizations, team-building educational research institutions;
Ø 国内外政府主管部门、协会组织、专家学者；
Domestic foreign government authorities, associations, experts scholars;
Ø 金融机构、保险机构、投资机构；
Financial institutions, insurance institutions, investment institutions;
Ø 国内外主流媒体、行业媒体。
Domestic foreign mainstream media, industry media.